Brand Corporate Identity: Final Compilation & Reflection
23.08.2021 - 28.11.2021 (Week #1 - Week #14)
Instructions:
Submissions
Seerat Tayyab Mukhtar Qureshi - 0345576 (BDCM)
Brand Corporate Identity
Final Compilation & Reflection
Instructions:
Submissions
Project #1
Fig 1.0: Brand Profile Final Submission PDF
Project #2A:
Fig 1.1: Logo Analysis Final Submission
Project #2B:
Fig 1.2: Final Logo in Black and White (JPG)
Fig 1.3: Final Logo in Reverse (JPG)
Fig 1.4: Final Logo in Colour (JPG)
Fig 1.5: Final Logo Space Rationalisation
Fig 1.6: Final Logo Clear Space (JPG)
Fig 1.7: Final Logo Rationale (JPG)
Fig 1.8: Final Logo Minimum Size (JPG)
Fig 1.9: Final Primary and Secondary Colours (JPG)
Fig 2.0: Final Patterns (JPG)
Fig 2.1: Final Patterns (JPG)
Fig 2.2: Final Brand's Typeface
Fig 2.3: Monday Logo Final Submission (PDF)
Fig 2.4: Final Logo Animation
Project #3
Stationary
Fig 2.5: Final Letterhead & Continuation Sheet
Fig 2.6: Final Business Card
Fig 2.7: Final Invoice
Collaterals
Fig 2.8: Final ID Card
Fig 2.9: Final Clothing Tag
Fig 3.0: Final Shopping Bag
Fig 3.1: Final Staff Shirt Back (Option 1)
Fig 3.2: Final Staff Shirt Back (Option 2)
Fig 3.3: Final Staff Shirt Front
Social Media and UI
Fig 3.4: Final Instagram Profile
Fig 3.5: Final Instagram Post
Fig 3.6: Final Website
Environment
Fig 3.7: Final Storefront
Fig 3.8: Final Interior
Fig 3.8: Final Checkout
Fig 4.5: Final Brand Positioning Submission
Fig 4.6: Final Brand Profile Submission
Final Project - Brand Guideline
Fig 4.7: Final Brand Guideline PDF
Final Reflection:
Experience: As usual I was a bit apprehensive when this module commenced. Brand identities and logos are a big field of graphic design and something I was quite inexperienced in. However, I did end up enjoying this module because of the freedom of choice we were given. Creating your own brand from scratch and then shaping its identity was a really cool experience and very relevant to real life. I would love to own my own clothing brand like Monday and so this experience was especially important and special to me.
Observation: The biggest thing I observed was just how "big" brand identities are. Through further reading, assignments and just general experiences, I noticed that the brand's identity is embedded into every little thing. Sometimes when I would go to different establishments I found myself thinking how could I improve the brand identity of its place? Or what has this place done to shape its identity and perception. I observed that even though I was apprehensive and scared at first, this module turned out to be quite okay!
Findings: I found that even though I may not particularly like this field of graphic design, there are still a lot of valuable lessons to be learnt in it. It is not simply just creating a logo and identity it's so much more than that. Through Ms Li Lian's guidance, I came to realise how important it is for things to be fully thought out. We need to think of and decide all aspects of the brand so we are sure of what direction we want to take. This is something that is very relevant outside of this field too.
Overall, Brand Corporate Identity has been a pleasant and meaningful experience. I have learnt more about how expansive graphic design can be and what it is like in each of these. Maybe one day you'll see Monday on a huge billboard!
Thank you, Ms Li Lian
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