Creative Brand Strategy: Final Compilation & Reflection

 28.03.2022 - 19.06.2022 (Week #1 - Week #12)

Seerat Tayyab Mukhtar Qureshi - 0345576 (BDCM)

Creative Brand Strategy

Final Compilation & Reflection

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1. Instructions:

Task #1

Task #2

Task #3

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2. Submissions

Task #1A Case Study:

Fig 1.0: Case Study Final PDF

Task #1B Campaign Proposal

Fig 1.1: Campaign Proposal Final PDF

Task #2 Ideation & Design Direction

Fig 1.2: Ideation & Design Direction Final PDF

Task #3 Campaign Branding

1. Posters

Fig 1.3: Final Poster 1

Fig 1.4: Final Poster 2

Fig 1.5: Final Poster 3

Fig 1.6: Final Poster 4

Fig 1.7: Final Poster 5

Fig 1.8: Final Poster 6

Fig 1.9: Final Poster 7

Fig 2.0: Final Poster 8

Fig 2.1: Final Mockup 1

Fig 2.2: Final Mockup 2

Fig 2.3: Final Mockup 3

Fig 2.4: Final Mockup 4

Fig 2.5: Final Mockup 5

Fig 2.6: Final Mockup 6

Fig 2.7: Final Mockup 7

Fig 2.8: Final Mockup 8

2. Website

Fig 2.9: Final Website

Fig 3.0: Final Website Scroll

Fig 3.1: Final Website Mockup

Fig 3.2: Final Merchandise Page

Fig 3.3: Final Merchandise Page 2

3. Merchandise

Stickers

Fig 3.4: Final Black and White Stickers

Fig 3.5: Final Colour Stickers

Fig 3.6: Final Sticker Bundle Mockup

Fig 3.6: Final Black and White Sticker Mockup

Fig 3.6: Final Colour Sticker Mockup

Hoodies

Fig 3.7: Final Flower Hope Hoodie

Fig 3.8: Final Bloom Hoodie

Fig 3.9: Final Simple Question Hoodie

T-Shirts

Fig 4.0: Final Hope Blooms Tee

Fig 4.1: Final Power Tee

Fig 4.2: Final Unity Tee

Tote Bags

Fig 4.3: Final Unity Circles Tote

Fig 4.4: Final Hope Flower Tote

Fig 4.5: Final Us Tote

Packaging

Fig 4.6: Final Packaging Box Mockup

4. Social Media Posts

Fig 4.7 Final Instagram Carousel 1

Fig 4.8 Final Instagram Carousel 2

Fig 4.9 Final Instagram Carousel 3

Fig 5.0 Final Instagram Carousel 4

Fig 5.1 Final Instagram Carousel 5

Fig 5.2 Final Instagram Carousel 6

Fig 5.3 Final Instagram Carousel 7

Fig 5.4 Final Instagram Carousel 8

Fig 5.5 Final Instagram Carousel 

Fig 5.6: Instagram Carousel Video 

Fig 5.7: Instagram Carousel Video

Fig 5.8: Final Social Media Profile

Fig 5.8: Final Social Media Profile Mockup

 5. Final Customer Journey PDF

Fig 5.9: Final Campaign Branding PDF

Final Reflection:

Experience: Creative brand strategy has been a great experience. It was really nice having Ms Lilian teach us again but this time in a physical classroom. I enjoyed being back on campus and having consultations with Ms Lilian even though it was 8 AM. The module itself was fun too because I got to work on a topic I am really passionate about. I love exploring graphic design in activism-based contexts so to get a chance to do it myself was really cool. 

Observations: I observed just how insightful customer journey maps actually are. It helps you take a loose base idea and shape it into a complete experience for a customer. Looking back at task 1 I now see how the brand in my case study shaped its campaign based on this experience map and made it successful. I definitely see myself more carefully observing how brand experiences are planned out and executed.

Findings: I found myself enjoying this module and Ms Lilian's way of teaching. She always pushed me to do better and explore more. Her guidance and help really made the experience a lot more meaningful. I learned in this module that there are so many invisible things that brands plan out and research in order to make their campaigns successful. We might not see them but we certainly do experience them.

Overall, CBS has been great! I created a campaign with a meaning close to me and I hope my work is able to convey my passion.

Thank you so much, Ms Lilian!