Design Principles: Task #3 Repetition & Movement

11.09.2020 - 18.09.2020 (Week 5 - Week 6)

Seerat Tayyab Mukhtar Qureshi - 0345576 (BDCM)

Design Principles 

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Lecture #3: Repetition & Movement

This week we were looking at the design principles of repetition & movement. 

1. Repetition:

Repetition could make a work of design look active. Repetition creates rhythm and pattern which create visual excitement. Variety is essential to keep rhythms exciting and active. 

Fig 1.0: Repetition 

SOURCE: Lecture slides 

2. Movement

Movement is the way a design leads the eye in, around and through a composition— the path the eye follows. Movement comes shapes, forms, lines and curves that are used. 

Fig 1.2: Movement

SOURCE: Lecture slides

3. Hierarchy 

 

Hierarchy is the choreography of content in a composition to communicate information and convey meaning. This helps direct viewers to the most important information first and navigate through secondary content 

Fig 1.3: Hierarchy 

SOURCE: Lecture slides

4. Alignment

The placement of in a way that edges line up along common rows or columns, or their bodies along a common centre. Helps create a sense of unity and cohesion which contributes to the stability of the work. Can be a powerful tool in means of leading the eye through a design. 

Fig 1.4: Alignment

SOURCE: Lecture slides

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Instructions:

Module Information Booklet 

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Exercise: Repetition & movement

1. Repetition:

I started by sketching out some ideas for both repetition and movement. 

Fig 1.6 Sketches

For repetition my ideas were 1 (top left) to create a repetitive eye design which resembles a wallpaper, 2 (top middle) create a wave design that has repetitive line work inside and 3 (top right) which is a design inspired by Wayne Thiebaud to create a repetitive composition of one object. 

Fig 1.7 My inspiration for sketch 2, traditional Japanese Ukiyo-e art

SOURCE: https://20x200.com/blogs/news/new-soak-up-the-seaside-serenity-of-this-japanese-ukiyo-e-scene

Fig 1.8: My inspiration for sketch 3, Wayne Thiebaud 

SOURCE: https://www.christies.com/features/Pinball-wizard-a-closer-look-at-the-masterful-art-of-Wayne-Thiebaud-10561-7.aspx

Miss Jinchi liked the wave design and I also thought it would be a suitable design to create using watercolour and pastels. I looked more into repetitive line work and came across this artist who uses similar line work 

Fig 1.9: Inspiration, Daniel Sung Wook Park

SOURCE: https://www.instagram.com/p/Bvjy49Hh46v/

My final idea was to create repetition using line strokes. I started by sketching out my design on water colour paper 

Fig 2.0: Repetition, Sketch

I then painted my design,

Fig 2.1: Final design

2. Movement

I started off by sketching all the ideas I had for movement. 

Fig 2.2: Sketch progress

Since in our lecture, movement was the way a design leads the eye in, I looked at how each of these designs could influence the eye. 

I really liked the dragon idea as the twirling movement was quite visually interesting. I looked into flying oriental dragons. 

Fig 2.3: Inspiration

SOURCE: https://www.pinterest.com/pin/172051648237845480/?nic_v2=1aKWQzpY5

I did a rough sketch of a twirling dragon first. 

Fig 2.4: Sketch progress

I liked this design as the eye follows the twirling movement of the flying dragon. I painted it then with watercolour.

Fig 2.5: Final design

Reflection: After Ms. Jinchi's feedback from last week, that I need to experiment more using different compositions and ideas, for this work I tried to do various sketches before deciding a final design. I found that this actually helped me pick out the best design instead of just going with the first idea that comes to my mind. This exercise was particularly fun for me because I hadn't used watercolours in a long time and remind me how much I enjoyed using them. In the future, I definitely want to experiment and explore more in terms of my designs and compositions.